Geren Ford

Geren Ford is an L.A. based line of lifestyle wear that was launched in 2002. Designer Geren Lockhart was raised between Northern California and New York City. She studied at Parsons in New York and Otis in Los Angeles, and after a 12-year career in advertising, she decided to launch her life’s dream…a line of clothing. Geren takes the “ready to wear” process that she learned at Parsons and applies it to simple, painstakingly designed pieces. Geren Ford’s items have been seen on celebrities such as Cameron Diaz, Kate Hudson, Flea, and more.