Ella Moss
Designer Pamella Protzel is an LA girl at heart, and her hip, fun and quirky Ella Moss collection reflects that. A true style prodigy, at 27, Protzel has already established Ella Moss as one of the hottest, fastest-growing collections within the contemporary arena. When designing the green striped cotton dress Sarah Jessica Parker wore on Sex and The City, Protzel describes the process as more instinctual than calculated. "I just wanted to create a flowy, feminine dress that had the comfort level of a T-shirt. For me, the design process is more organic.” Although the line has attracted celebrity fans like Gwyneth Paltrow, Cameron Diaz, Kirsten Dunst and Liv Tyler, Protzel doesn’t have plans to create Red Carpet gowns any time soon. Radiating effortless style, Ella Moss is casual, comfortable and fashionable, and each piece can always work back to jeans and flip-flops. Ella Moss strikes a delicate balance of being edgy and vintage, without being over-the-top trendy. The Ella Moss collection retails at exclusive department stores and boutiques such as Barneys, Fred Segal, Henri Bendel, Intermix and Ron Herman LA
