Red Ruby Rouge evolved as the personal dressing up box of Scottish born, former New Yorker Fiona Kennedy.

Moving back to the UK, sad in the knowledge that her days of trawling through Nolita boutiques, sample sales and young designer showcases in the city were coming to an end (sob!), she decided to create a mini fashion-Manhattan of her own.

Think the edgy New York style of Tucker, Porter Grey and Hunter Dixon mixed with the laid back California vibe of T Los Angeles and Rory Beca. Throw in some lovingly sourced vintage beauties, delicate accessories from By Boe and Mia Lara and voila, Red Ruby Rouge!

Splitting her time between Belfast, Scotland, New York and her yummy little thumb-sucking toddler, Fiona is happily frazzled, looking after the two babies in her life.

To keep up with Fiona's wanderings, and wonderings, check out her Ruby Tinted Glasses Blog or follow her on Twitter/ Facebook.

P.S If you like our stylish site design, it's all thanks to Mike Williams.

P.P.S If you love our gorgeous images, you should check out Jake Samuels

Selecting the best of the US from established designers to young up and coming artists, Red Ruby Rouge now houses a unique collection of otherwise unavailable lines, and brings them to the UK and Ireland both online and in our bijou bricks and mortar Belfast boutique.

Inspired by music, old family pictures, NYC, too many magazines and every inspirational working mother, Fiona has grown Red Ruby Rouge into a regular pitstop for Editors, stylists, Americanophiles, celebs and savvy shoppers alike.